How to Find Blog Post Ideas + List of Parenting Blog Topics

Do you have a blog, but you’re running out of topic ideas? Or did you just start and you’re wondering what to write for your first post?

We’ve all been there. It helps to have a strategy behind what you post on your blog. That way you’re not scrambling around for content ideas or writing articles that no one bothers to read.

This article will share the best ways to get blog post ideas and provide you with some blog topics to get you started.

how to come up with blog post ideas your readers will love

How to Find Blog Post Ideas

1) Your target audience.

One of the best ways to get topic ideas is to follow your target audience. Find out where they gather and identify popular discussion points. You can search Facebook groups, Instagram, Threads, Reddit, Quora, coffee shops, or networking events. Notice what your audience is frequently asking or talking about in these settings. You can keep these ideas in a notepad or document to build a log of fresh content ideas.

You can also use social media to ASK your audience what they want to learn about. Post market research questions in Facebook groups or on Reddit and get topic ideas straight from the source.

Here are some questions you can ask to get the conversation started:

  • What 3 things are you struggling with most?

  • What topic would you be interested in learning about in a blog post?

  • Are there controversial discussions happening in your line of business?

  • Are there any products or services you’d like reviewed or compared?

  • What step-by-step guide would be most beneficial to your business today?

You can get more specific with your questions based on your niche and business. The more you learn about your target audience, the more blog topics you can come up with.

2) Your competitors.

Identify 3-5 competitors with highly ranking blog articles. You can do this easily by Googling your niche or business offers to see who else is out there. For example, I would Google “SEO writers for Parenting brands”. I would use the Google results to see who is on the first page and what blog topics they’ve covered. Once you find a few competitors, ask yourself the following questions:

  • What are they posting about?

  • What content of theirs is ranking highest on Google?

  • Most importantly, are there any topics that I could cover better?

It’s important not to plagiarize someone else’s work, but researching your competitors is a good way to see what’s popular and what you can do to stand out.

3) Google Trends.

Google Trends is a free tool that shows how frequently a search term is used in Google. Simply type in a keyword to see its popularity over time. Then, you’ll want to scroll down to “related queries”. The related queries section is where you’ll find popular keywords to cover. Play around with different search terms to see what you might be able to write about.

Once you find at least two keywords from the “related queries” section, you can type them both in at the top of the page to compare their popularity.

google trends chart comparing search popularity of baby outfits and toddler outfits

I’ll be honest - this isn’t my favorite tool to use. As you can see in the screenshot above, there’s a good amount of data to compare general terms like baby and toddler outfits. However, data is limited for more specific search terms and topics. So this may be a good tool to start looking for very broad, basic search terms in order to do more in-depth research elsewhere. Keep reading for more information on my favorite way to get blog ideas, keyword research tools.

4. AI tools.

There are helpful AI tools like ChatGPT or Hubspot’s Blog Ideas Generator that can help you come up with ideas. I recommend using these tools only for your brainstorming sessions and not to solidify your topic or headline. Google isn’t a fan of regurgitated or robotic blog content so relying solely on AI could hurt, rather than help, your website traffic.

5. Keyword research tools.

My favorite way to get blog topic ideas is to use a keyword research tool. I primarily use Keysearch (paid), but when I first started, I used the free version of Ubersuggest. A keyword research tool will help you pick topics based on SEO - Search Engine Optimization. This will ensure your topic is highly sought after and has the potential to help you rank on Google.

You simply type in various search terms and the tool will give you information like how many monthly searches a keyword has and how much existing content is already out there. When using a keyword research tool, you want to choose keywords with high volume and low competition. Learn more about using SEO tools below.

6. Outsource.

Finding blog topics, especially ones the help you show up on Google, can be a really tedious part of blogging. If you don’t have the time, or simply don’t enjoy it, consider handing the task off to someone else. I offer done-for-you SEO topics and headlines designed to help you rank on Google. Perfect for those who enjoy writing, but don’t like to waste time trying to figure out what to write about. Contact me for more information on done-for-you blog topics!

woman blogging on a laptop

How do I know which blog topics are best?

1) Popularity

Blog topics that perform well are those that are high in popularity, or frequently searched. This is why it’s important to use the above methods to find topics that your target audience will want to read about. It’s tempting to write about topics that you enjoy or that you’re already familiar with because it’s much easier to write from your existing knowledge base. However, in order to get your blog in front of more eyes you’ll want to write about what your audience enjoys.

Writing about popular topics as opposed to familiar topics requires more research, but the results are worth it. If you want to encourage more people to visit your website, step outside of your comfort zone a bit and find trending topics your audience will love.

2) SEO data

If you want your blog post to show up in Google search results, you must consider Search Engine Optimization. Using a keyword research tool like those mentioned above, you’ll want to find keywords with high volume and low competition. This will indicate that many people are searching for those keywords (high volume), but not a lot of people have written about it yet (low competition). Keyword research tools give you this data in numbers and sometimes even color code it for you, making it easier for you to choose your next best, SEO-friendly topic.

SEO is not everyone’s favorite part of blogging. If you have any questions on SEO or keyword research tools, feel free to contact me here and we can have a quick chat!

3) Relevance

The best blog post topics are relevant to your business and your target audience. You wouldn’t find a cosmetics company writing posts about household budgeting, right? Not unless it includes how to fit lipstick in with your grocery spending. Just because you’ve found a topic that’s really popular doesn’t mean you need to write about it. Make it make sense for your niche and line of business. This will also help make sure that the people who read your post are the same people who would buy your product or service.

Next up: Parenting Blog Topics Ideas To Get You Started

woman writing blog topic ideas in a notepad

Parenting Blog Topics by Category

Fertility

  1. How to cope with infertility

  2. PCOS and infertility

  3. Considering IVF or surrogacy

  4. Tracking your cycle when TTC (trying to conceive)

  5. Exercise and fertility

Pregnancy

  1. Hormone changes during pregnancy

  2. What to expect by trimester

  3. Fun pregnancy announcements

  4. Most common pregnancy symptoms

  5. Signs you’re in labor

Childbirth

  1. How to prepare your body for birth

  2. Hospital bag must-haves

  3. Doula vs. Midwife for childbirth

  4. What to include in your birth plan

  5. Pain relief methods during birth

Postpartum

  1. Baby blues versus postpartum depression

  2. Postpartum essentials for healing and recovery

  3. Gentle postpartum exercise

  4. Breastfeeding tips

  5. C-section recovery tips

Motherhood

  1. Self-care for new moms

  2. Nursery organization ideas

  3. Create a stress-free morning routine

  4. Advice for new moms

  5. Tips for getting more rest

Parenthood

  1. Effective co-parenting strategies

  2. Parenting tips for the toddler years

  3. How to balance work and parenting

  4. Mindfulness tips for busy parents

  5. Family-friendly travel destinations

Early Childhood Education

  1. Best toys for toddler development

  2. At-home preschool activities

  3. How to help your child develop empathy

  4. How to get your child ready for Kindergarten

  5. Beginner’s guide to homeschooling

Neurodiversity

  1. Signs your child may be neurodiverse

  2. Routine hacks for children with sensory issues

  3. Building executive functioning skills

  4. Best schools for children with dyslexia

  5. Tips for neurodiverse parents raising neurotypical children

Relationships

  1. Communication strategies for new parents

  2. Strengthening your marriage while parenting

  3. Parenting as a team

  4. Navigating blended family relationships

  5. How to set healthy boundaries as parents

Nutrition

  1. Easy, kid-friendly meals

  2. Nourishing food for postpartum

  3. Best foods to eat while breastfeeding

  4. Toddler meals for picky eaters

  5. Nutrition in pregnancy

Didn’t see any topics related to your niche or business? Comment below so I can give you a few topics to get you started!


Conclusion: How to Find Blog Post Ideas

Blogs are much more than some light reading. They’re a powerful tool you can use to increase website traffic and connect with your audience. No matter what blog niche you’re in, it’s important to write about topics your readers are interested in. Follow the above tips to help your articles rank on Google and reach more people.

For more information on optimizing your blog posts so that they truly work for your business, read Blog Writing Tips for Businesses.


If you enjoyed this post and would like similar content created for your website, contact me here. I offer done-for-you blog articles, SEO content strategy, and more to help you grow your digital presence.

Sarah Santoro

Sarah is a freelance Parenting & Family writer. She is a former career nanny, a Parenting & Education Specialist, and a Mom from New England.

Her writing services are designed to help Parenting & Family brands increase website traffic and make more sales while saving loads of time.


Her specialty is writing SEO blog articles, but she also enjoys writing website copy, newsletter emails, and more.

https://www.theparentingwriter.com/
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