Blog Writing Tips for Businesses + Free Cheat Sheet
Blogs are a great addition to any website. They have have the potential to increase website traffic, convert readers into customers, and build your authority in any industry. The best part is you can start free with the information and experience you already have.
Below, I’ll discuss the elements that make a great blog post and how to use them to help your business succeed. Whether you’re new to blogging or want to improve your efforts, this article is for you. Don’t forget your free cheat sheet to help maximize the impact of every post.
Is blogging good for my business?
Blogging is a great way to attract visitors to your website. Anyone who searches Google for answers will find that many of the results are blog articles.
Blogs also give you an opportunity to show off your expertise and share information with your audience. The more relevant information you have to share, the more your audience will trust you as an expert.
Blogs can also be used to add subscribers to your email list. You can include a sign-up form as a way for people to get more tips, free resources, or helpful information.
You can also subtly sell your product or service within your blog, leading to more customers.
Increase website traffic.
Your blog is the key to getting more website traffic. When you create high-quality, SEO-friendly articles, you’re more likely to show up in Google search results. Writing SEO blog articles is my specialty, and I love watching the visitor count grow for myself and my clients. You can also direct more traffic to your website by sharing articles to your social media.
Build trust.
When you include helpful blog articles on your website, your audience views you as an expert in your field. This will lead to more trust in your business. When people trust you, they’re more likely to purchase from you.
Grow your e-mail list.
If you’re interested in email marketing, your blog is a great way to add subscribers. If you’re not sure if email marketing is for you, check out the Advantages and Disadvantages of Email Marketing.
Use sign-up forms in your blog articles to encourage readers to join your list for more information or free resources. Then, watch your subscriber list grow.
Make more sales.
Blog articles gives you another opportunity to mention your product or service on your website. Since your blog will be filled with relevant content, you can easily add a subtle mention of your offers within your posts. This has the potential to increase your sales and revenue.
How To Write Blog Posts For Your Business
1 - Identify your target audience
Before you write your blog post, you need to figure out who you’re writing for. Who are you trying to reach? Who are your products and services designed for? This will ultimately determine what you write and how you write it. Nail down your target audience in as much detail as possible. Use these questions as a blueprint to help you figure that out:
Who do I sell to?
Who buys my product/service?
How old are they?
Do they have children/families?
What is their occupation?
What do they like to do in their spare time?
What are their values?
What are their pain points?
What problems do I solve for them and how?
Answering these questions will help you create what’s called a customer persona or customer avatar. A customer avatar is a detailed description of your business’s ideal client. Knowing your buyer will ensure your content connects with people who will actually purchase your product or service.
2 - Find relevant topics to write about
Once you’ve identified your target audience, start thinking about topics they want to read about. You can use Reddit, Google, Facebook groups, or other platforms for market research. Go places where your clients hang out in order to learn…
what your clients are talking about
what questions they want the answers to
what tips and advice they’re searching for
what tips and advice will help them in life or business
All of these can be used for blog post topics.
A good idea would be to keep these topic ideas in a spreadsheet or notebook to reference as you build on your blog. Do market research like this on a regular basis to keep a log of fresh, relevant content ideas your audience will actually want to read. Feel free to use this list as a starting point.
3 - Write content that’s packed with value
Now that you’ve narrowed down your target audience and topic, it’s time to start writing. Aim to provide as much value as possible. You don’t want to fill your post with fluff just for the purpose of reaching a desired word count. The length should be determined by adequate coverage of the topic. I typically write blog posts that are 1,000 to 2,000 words, but I also make shorter lists when it makes sense. Focus on quality over quantity.
The great thing about writing for your business is you likely already have most of the knowledge you’ll need to start writing. However, it helps to do additional research and add information from other sources.
4 - Use internal and external links
Internal links are links inside your blog post that lead to other areas of your website. You can add internal links to help users find more information on a subject or learn more about your offers. For example, if your blog post mentions toddler activities and you have an entire blog post dedicated to that topic, include a link to the Toddler Activities article. Similarly, if you mention your services inside your blog post, include a link to the Services page on your website. Internal linking is great for user experience, allowing the reader to easily navigate your site. It also helps Google understand your content better.
External links are links inside your blog post that lead to third party websites. You can use external links to cite data or information that you found from someone else. This helps build your credibility.
5 - Sell your product or service
Blog posts are a great place to sell your offers. Mention your product or service where it makes sense, so it sounds natural and not out of place within the content. Be sure to include a link to your Product, Service, or Contact page so readers can easily purchase from you.
For example, I specialize in writing SEO blog posts for Parenting & Family focused businesses. Click here to learn more about my services and pricing.
People who read your blog are already at least a little bit interested in what you do. Use that to your advantage by subtly selling in your posts.
6 - Monitor your blog’s performance
Make sure you monitor your website in Google Search Console. It’s free and it allows you to see your website stats like how many people have visited and clicked on your website in Google search results. From Google Search Console, you can see:
Total Clicks - how many times someone clicked on your website in Google search results
Total Impressions - how many times someone saw your website in Google search results
Average Click-Through-Rate - the percentage of impressions that resulted in a click
Top Queries - search terms people used where your website was seen or clicked
Use this information to see what content your readers are most interested in, which blog posts need updating, and what you can write about in the future.
FAQs on blogging for your business:
Does my business need a blog?
I highly recommend adding a blog to your website if you have any interest in improving your website traffic. Blogs are the secret sauce to getting more visitors to your site. If you search for answers on Google, you’ll notice the top results are blog articles. For more help on deciding whether blogging is right for you, read this article on the Advantages and Disadvantages of Blogging.
How do I make money from my blog?
You can make money with your blog by selling your product or service within the content. You could also use affiliate links, where you promote someone else’s product or service and receive a percentage of the sale. The main way a business blog becomes lucrative is by building trust with your audience. Like I mentioned before, people are more likely to buy from someone they trust.
Can I outsource my blog?
If you’re running your own business, chances are you don’t have time for all that research, writing, and editing. Blogging can be time-consuming, but the results are worth it. If you’re interested in using your blog to increase website traffic and make more sales, I specialize in writing SEO content that helps you do just that. Reach out to me to talk more about how we can use your blog to boost your business.
Tips on Blog Writing For Your Business: Conclusion
I hope you found this article helpful in creating blog posts for your business. Your blog can be a truly powerful tool that helps you increase website traffic, build trust in your business, grow your email list, and make more sales.
To optimize each post, you’ll want to:
identify your target audience
find relevant topics to write about
write content that’s full of helpful information
use internal and external links
sell your offers
monitor your blog’s performance
Comment below if you found this article helpful or if you have any questions I can answer. Happy blogging!
If you enjoyed this post and would like similar content created for your website, contact me here. I offer done-for-you blog articles, analytics, and SEO content strategy to help you grow your digital presence.
