Blogging for Small Businesses: Benefits and Practical Tips for 2025
Key Benefits of Blogging for Small Businesses
Blogging can be a truly powerful marketing tool for your small business. It can help with website traffic, SEO, lead generation, building trust and authority, cost-effective sales, and sustainable marketing.
Let’s dive into why each of these benefits is so important for your business, and how you can use blogging for long-term results.
How does blogging help with website traffic and SEO?
SEO, or search engine optimization, uses relevant keywords to help you rank higher in search engine results. By publishing quality articles with relevant keywords, you’re more likely to show up on Google and see an increase in website traffic.
Your audience is also more likely to spend more time on your website and share your helpful content, which further boosts SEO and organic traffic.
How does blogging help with lead generation?
Publishing helpful, relevant content on your blog attracts customers to your website. While they’re on your site, you can encourage them to purchase from you or join your email list. When they’re interested in your content, they’re more likely to sign up or buy.
How does blogging help build trust and authority?
Helpful, informative content shows that you’re an expert in your industry. This builds trust in your business and positions you as an authority. Blog articles allow you to prove to your audience that you’re knowledgeable and that they can come to you for insight and guidance. People are more likely to trust you when you know what you’re talking about.
How does blogging help with cost-effective sales?
If you already have a website, adding a blog is free. There’s no need to pay for ads or a marketing team to get your business noticed. If you don’t have a website yet, there are budget-friendly options to create one. When compared to paid ads or more traditional advertising, blogs are a much more cost-effective marketing solution.
How does blogging help with sustainable marketing?
Sustainable, evergreen marketing is a marketing strategy that stays relevant over a long period of time. Blogs don’t rely on trends, cultural shifts, economic uncertainty, or seasonal changes. You could publish a high-value blog post and years later, people can still find and read it. Blogging has the potential to benefit your business over the course of months and years.
Practical Tips for Blogging in 2025
Helpful guidance on blogging for new and seasoned bloggers.
Plan | Topics | SEO | Outline | Research | Draft | Edit | Publish | Share | Track
1 - Plan ahead
In order to see results with your blog, you’ll want to create a plan that works for you and your business. Decide how much time you have each week to work on your blog and how often you want to publish. I recommend publishing at least two articles per month, or every other week, to see results over time. Then, fit blogging into your weekly routine. Scheduling time to blog ensures your efforts are consistent and manageable
2 - Keep a list of blog topics
Having a list of potential topics to cover keeps you from scrambling when it’s time to write. You can keep this list on a notepad, in Google Sheets, or a document on your computer. For more information on where to find topics, read How to Find Blog Post Ideas where I share several methods of finding blog topics your audience will love.
3 - Perform keyword research for SEO
If you want your blog to show up in Google search results, you must find relevant keywords to use. I highly recommend using a keyword research tool for this part as it makes the process so much easier. When I first started blogging, I used the free version of Ubersuggest. It has enough features to get you by if you’re just starting out. I now use, and love, Keysearch. Find a program that fits your budget, experience, and business needs. Use these programs to search for keywords that have a high volume and low competition. This means that many people are searching for those keywords, but not a lot of businesses have covered it yet, giving you a better chance at showing up in search engine results. You’ll want to find one primary keyword or keyphrase for each blog post.
4 - Create an outline
Using your SEO keywords, start by writing the title or headline. The headline should include your keyword or keyphrase, and entice the reader to click on it. Once you’ve got your headline, start planning your content. Create headings for each section based on what questions you’ll answer or what subject you’ll elaborate on. I like to Google my topic and use the “people also ask” feature to find more questions I can answer in my post. Having an outline helps make the writing process much easier.
5 - Research
Well-researched content will rank higher on Google. Before you start writing, gather data or opinions from experts to include in your article. You can use social media or a website like Qwoted to get expert opinions. You can also search the internet for tables, data, or statistics that will help support your article. Be sure to include a link or citation from the outside source.
6 - Write the first draft
With your outline ready to go, begin writing. Your keywords should fall naturally within the content, so don’t overthink that part. Keyword stuffing, throwing a whole bunch of keywords in your content, will actually hurt your Google ranking. Instead, focus on providing high-value information for your audience. Once your first draft is finished, I recommend letting it sit for a few hours or even a day or two before editing. Taking a break from long-form content like blog articles helps your brain reset so you can make edits with a clear head and fresh eyes.
7 - Edit and publish your post
Read through your article several times for readability, spelling and grammatical errors, and clarity. See if there are any spots where you can be more concise, or areas where you can elaborate a little more. Break up longer sections into paragraphs and use bullet points where appropriate. Before you publish, it helps to get another set of eyes to read through your post. Ask a friend or family member for their thoughts. Then, publish the article to your website.
8 - Share your article
Share each new article to your socials to encourage more traffic. Encourage your audience to share it, too, in case it can help someone they know.
9 - Track your progress
Start by signing up for Google Search Console. It’s free and easy to do. Once set up, you can ask Google to “inspect” the URL of your new blog post and “request indexing”. This helps Google find your article and include it in search engine results. Keep in mind that this may take some time, especially if your website is new. Once your website and articles are indexed, you’ll be able to track:
How many people saw your website in search results
How many people clicked on your website
What keywords they used to find you
This is a great way to track how your SEO keywords, and blog articles, are performing. If you don’t see results right away, don’t get discouraged. Ranking on Google takes a lot of time and consistency. Use this information from Google search console to track what works and what could use improvement in the future.
Conclusion: Blogging for Small Businesses - Benefits and Practical Tips for 2025
I hope this article helps you understand the benefits of blogging for your small business and how to use your blog effectively to see results. Blogging can take a lot of time, effort, and patience. If you’re interested in adding a blog to your marketing plan but you don’t have the time or skills, I offer SEO blogging services that help with website traffic and sales. Let’s make blogging a part of your growth in 2025.
FAQs for Small Business Blogging
Do small businesses need a blog?
I recommend blogging to almost every small business. It can help with website traffic, lead generation, building trust, and more. If you don’t have the time or skills for blogging, consider outsourcing. I offer SEO blog writing and blog management for small businesses. You can also explore other articles on my blog to help you DIY.
Is blogging still relevant in 2025?
Absolutely. Google is still ranking blogs on page one and people are still reading them. There’s no sign that blogging will be any less effective in the near future. You can count on your blog to grow your audience, build your email list, and increase website traffic in 2025 and beyond.
How do I know if blogging is right for my business?
To find out if blogging is right for you, you’ll have to consider the industry you’re in, your target audience, and the time investment. Blogging can be great for any business. For more help deciding whether you should start blogging, read Advantages and Disadvantages of Blogging.
How do I start a blog?
If you already have a website, it’s as simple as adding a blog section. If you don’t have a website yet, you can create one. There are a number of platforms to host your website. I love Squarespace because of its drag-and-drop features and user-friendliness. Find one that fits your budget and level of tech-savvy.
What blog topics should I write about?
You’ll want to find topics that are SEO friendly, relevant to your business, and important to your target audience. For tips on what to write about, read How to Find Blog Post Ideas.
How long should a blog post be?
Blog posts should be as long as it takes to cover a topic thoroughly. This usually comes out to about 1,000-2,000 words. It’s more important to focus on quality over quantity and there’s really no specific number that ranks highest on Google.
How do I use SEO in blog posts?
For this, I recommend using a keyword research tool that fits your needs and budget. I’m a big fan of Keysearch because it’s easy to use and gives you all the information you need. Find a keyword, or keyphrase, that has high volume and low competition to increase your chances of showing up on Google. Then, use that keyphrase in your headline and sparingly throughout your article.
How do I get more traffic to my blog?
To get more traffic to your blog, you’ll want to optimize for SEO. You’ll also want to share it on social media to encourage people to visit. Create high-value, helpful, share-worthy content to increase traffic to your blog.
What is the 80/20 rule for blogging?
The 80/20 rule is called the Pareto Principle. In blogging, this means that 80% of your results will come from 20% of your posts. Focus on your highest quality, best performing articles and create similar content to hone in on your efforts. Also, don’t get discouraged if some of your posts don’t get as much attention or engagement.
Have more questions? Let me know in the comments or send an email to sarah@theparentingwriter.com.
